The site-wide pre-header
A great place where to introduce information about delivery, returns, and unique selling points! Make sure the Return policy is clear, visible, and friendly.
The site header with branding, auto-suggest search, support contacts, and main navigation
Take a look at the examples by Wunderfront. For mobile, it is essential to keep the search input open, navigation, and cart quickly accessible, and branding concise. Try also bottom navigation on mobile! Be thumb-friendly and boost conversions!
The clear page title with an option to return to the previous view
Clearly indicate the page the user is on and enable the user to return to the previous screen easily.
The order card(s) visualization or the empty state
Once the user account has an order, show the following as in the order summary card, which leads to the full order overview page: order ID, date of order, link to view the order, up to 2 products (thumbnail, title, variation, price, quantity, brand) + a view more link if the order contains more items, order status, total paid, discount/savings if any.
The recently viewed products
Help the returning visitors become visitors much faster, and also consider moving this section below the Hero campaign banners for returning users (on homepage)! This an amazing opportunity to take the user to the checkout!
The pre-footer: The bottom benefits
Visually and textually remind site-wide why shop with you. Keep it super short and have 3-5 benefits visualized and communicated.
The pre-footer: The payment options
Showcase different options people can use to pay, and bet big on buy now and pay later options. Make people trust you more, and help them get products faster and more conveniently.
The site footer with bottom navigation and trust marks
The site footer is like the air you breathe in, it has to exist. Showcase trust badges/marks, top navigation items, key categories, contact pages, FAQ, About us pages, social links - and all the terms and privacy pages. And do not forget the delivery information and return handling pages! You can also use the area to acquire leads and make people subscribe to your newsletter, but there are better ways.
The bonus checklist
Provide an order status filter
If you have a great number of recurring purchases and sell something, people often buy, then enable them to filter their orders. Especially if you have B2B customers amongst B2C customers.